Social Media & Digital

Americas Corporate Marketing –

• Awareness and demand gen social programs for the US Hispanic and Mexico markets.  

Global Corporate Marketing –

• Social media training modules for global teams covering: Planning / Listening / Analysis / Engagement
• Corporate website redesign, Facebook page and ads.

Product Advertising –

• Blogger outreach programs with agency partners.

Developed the internal Digital Case Studies best practices/research portal enabling marketers to share best practices, leverage resources and streamline efforts across the company.  

Developed message seeding strategies for the product website and HP Small Medium Business community site.