Oversight of commercial and co-marketing print advertising, direct marketing and online media plans and campaigns. Developed creative briefs and best practices to ensure on target messaging and utilized emerging media strategies.
MY ROLE
Product Advertising & Marketing Communications Manager/Lead
Primary managerial contact to advertising and media agencies.
Led the conceptual development of global advertising. Collaborated with internal clients on creative briefs to develop key messages and visuals used in predefined advertising layouts.
MY ROLE
Associate Creative Director
Create creative concepts, visuals and copy with writer partners.