Advertising

CORE DEMAND GENERATION ADVERTISING / HEWLETT PACKARD

Oversight of commercial and co-marketing print advertising, direct marketing and online media plans and campaigns. Developed creative briefs and best practices to ensure on target messaging and utilized emerging media strategies.

MY ROLE

Product Advertising & Marketing Communications Manager/Lead

Primary managerial contact to advertising and media agencies.

PRODUCT ADVERTISING / BMC SOFTWARE

Led the conceptual development of global advertising. Collaborated with internal clients on creative briefs to develop key messages and visuals used in predefined advertising layouts.

MY ROLE

Associate Creative Director

Create creative concepts, visuals and copy with writer partners.

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