Marketing Campaigns

Integrated campaign development combining online and print advertising,  media plans, social, video, paid search and analytics.  

This two month campaign positions HP Total Care as a complete personalized I.T. service offering providing an unprecedented technology experience for businesses throughout their technology's life cycle. 

Campaign message: HP Total Care is redefining service. 

Audience:  I.T. and Business decision makers at U.S. companies with 1 to 500 employees  

Results:

• The campaign outperformed ‘Print Noted Recall’ at 18% above average, based on the WSJ Starch Readership survey. 
• Website visitation doubled from 24,100 to 51,000 page views.

This global digital campaign highlighted the environmental impact of computers and other electronic products when left on for extended periods of non-use. Initiated by worldwide corporate marketing, regional marketing leads contributed to the overarching campaign initiative and also created regional tactical plans.

Campaign purpose: Encourage users to turn off their computers and printers when not in use and make a significant community impact.