Analytics & Data Usage

Data usage as a strategic tool to drive performance and strategy:   

• Consideration and purchase intent driver data applied to positioning/messaging maps, aligning themes to priorities. 
• Marketing research data used to assess audience roles and purchase preferences during the buying life cycle. 
• Complex data translated into simple graphics to educate stakeholders. 
• Metrics and focus groups used to adjust strategies. 

Re-imagined the ‘new product’ analytics presentations to highlight strategy, approach and results, providing a well-rounded view of the tactics used in the customer journey.