Brochures & Catalogs
Brochures / BMC Software / NetIQ / Non-Profit
Design
Designed an array of marketing brochures.
MY ROLE
Design/Art Direction and
Creative Team Manager
Design and content management on marketing materials.
Catalog Redesign / Hewlett Packard
Redesign
Issue: Inconsistent branding with each issue as ownership rotated between independent business units with unique campaigns, fonts and photo styles.
Solution: Create a consistent layout and branding by implementing:
- A brand/campaign style hierarchy making the HP ‘One Voice’ campaign dominant
- New photography guidelines
- Uniform spread layouts
- Consistent pagination for six month periods
- Responsibility for content volume management
Result: A 10% year-over-year increase in average monthly influenced revenue.
MY ROLE
Product Advertising & Marketing Communications Manager/Lead
Outline new design strategy and engaged design agency partners to execute on HP's small/medium business monthly catalog.
