Brochures & Catalogs

Designed an array of marketing brochures. 

Issue: Inconsistent branding with each issue as ownership rotated between independent business units with unique campaigns, fonts and photo styles.  

Solution: Create a consistent layout and branding by implementing:

• A brand/campaign style hierarchy making the HP ‘One Voice’ campaign dominant
• New photography guidelines
• Uniform spread layouts
• Consistent pagination for six month periods
• Responsibility for content volume management

Result: A 10% year-over-year increase in average monthly influenced revenue.